Discussion “The effect of the festival”
Moderator:
Olga Cherdantseva – jury member, head сurator of the Russian Museum Gardens, сurator of the festival “Imperial Gardens of Russia”
Speakers:
Karina Lazareva – President of the Festival Moscow Flower Show
James Alexander-Sinclair – Accredited Gardens judge for the Royal Horticultural Society, journalist, BBC television presenter, landscape designer (Great Britain)
Franco Claudio Grossi – architect, ergonomist, president of the Italian Design School
Karl H.C. Ludwig – German landscape architect, Professor of Landscape Architecture at Nürtingen University
Claude Pasque – landscape architect, professor at the Versailles School of Landscaping and Design
Vladimir Bermyakov – multiple winner of international floristic contests, the USSR champion in floristry in 1987. The only Russian participant in the European Youth Floristry Cup
Oksana Khleborodova – landscape architect, head of the company “Author’s Garden” and the school of landscape design “Perspective”. 6-time participant of the MFS festival, 2-time winner of Best of show.
What is the secret to the popularity of flower and garden festivals around the world? Why do thousands of people go to the flower festivals in Chelsea and Hampton Court in the UK, in Keukenhof in the Netherlands, in Chomont-Sur-Loire in France, and why do millions of people follow these events? And it’s not just landscapers, it’s people who are far away from these professions. In Soviet times, flower festivals were traditionally held on the territory of VDNKh. Later, after perestroika, the Russian Museum in St. Petersburg in 2008 held the first annual international festival “Imperial Gardens of Russia”, since then the festival movement has been expanding every year. The most famous and popular festival in Russia today is the “Moscow Flower show”, which is a driver in the development of flower festivals in other cities of Russia. Beauty and utility. These are probably the basic principles of flower and garden festivals. What are they held for and what is the prolonged effect on the landscape community of these festivals? The discussion “The effect of the festival” will try to answer these questions.